Nutrition to fuel the big life.

The 35 Year Difference

For 35 years, our experts have been crafting recipes with carefully selected ingredients, so that pets everywhere can get the most out of every day.

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Natural Recipes

We have a 35 year history of crafting tasty, natural pet food with added vitamins, minerals & nutrients.

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Ingredients picked with purpose.

Whether it’s nutrients in sweet potato to help with easy digestion, or nutrients in salmon to help support brain and muscle development, we choose every ingredient for a reason—to give your pet the nutrition they need.

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Nutrition for every pet.

We believe that every pet deserves to live a happy, healthy life. That’s why our high-quality, nutritious and affordable recipes are more widely available than ever before.

Let us help you decide.

Tell us a little about your pet and
we’ll recommend a recipe.

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